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Implementation: In store POS Suggestions


Some examples of in-store signage to promote to customers the ability to join the queue or book an appointment:


Nike 

Use signage at the end of their queue barrier to enable customers to book a fixed time for an express shopping visit.



Brown Thomas (Department stores in Ireland)

Use lollipop standards to encourage customers to check-in when they arrive to collect online orders.



Asda





Dixons Carphone


Use large signs at the end of parking pages to include the QR code check-in link for customers coming to collect their online orders from the curbside.



Dixons Carphone also used framed POS on the wall outside of the store.


Specsavers

Promote the option to book an appointment on the desks at the front of their stores making it clear and visible to any customer walking by.

Other ideas from our "How to promote your appointment booking offering"


Include QR code links to book appointments or join the virtual queue from your window displays.




Mention your appointment booking offerings in brochures and business cards used in store.





For more ideas on how to promote your appointment booking offering through a powerful proposition articulated across your digital and offline marketing channels download our best practice guide from this page.






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