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Implementation: How to promote your appointment booking offering


Drive footfall to your services by downloading our best practice guides to understand how to promote your new appointment booking offering across channels.


1. Intro to Qudini Appointment Bookings


Qudini offer a SaaS based platform with core solutions that include: appointment booking software, a virtual queue management system, event booking software and task management software. 


Our appointment booking Software enables organizations to enable their customers to access their website to view upcoming availability and to schedule appointments online. Once appointments have been booked customers will receive SMS and email reminders about their appointment with links to cancel or reschedule if they need to.


Brands are using our software to enable their customers to schedule time for: Store visits, in-person services and experiences and virtual services and experience.


This page provides ideas to client marketing teams as to how they can promote their new appointment booking offerings across channels in order to drive footfall to store.




2. Download our best practice guide

 

Download our guide for ideas on How to Promote your Appointment Booking Offering via an end-to-end omni-channel campaign. The ideas are taken from what we're seeing retailers do across the market.



A) Download the full guide: https://docsend.com/view/xkhi6s79dyxitfm8


Contents of the guide:

The guide visualises an end-to-end marketing campaign to promote the appointment booking offering our fictional luxury fashion brand "QDi". Concepts that we discuss and provide examples of include:

  • Developing a strong value proposition around your new service offering
  • Developing strong Call to Actions (CTAs)
  • Digital marketing ideas:
    • Your website (where to enable appointment bookings from)
    • SEO
    • Landing pages
    • Google ads & PPC
    • Social media
    • Email marketing & SMS 
  • Offline mediums: 
    • Print 
    • Outdoors
    • PR
  • In-store promotion ideas: 
    • Point of sale advertising
    • Posters, digital signage and QR codes
  • Qudini functionality ideas: 
    • TV displays
    • Self-service kiosks
    • Appointment booking emails
    • SMS capabilities
    • Post visit SMS
    • Qudini weblink
    • Book in follow-up bookings
  • Measuring campaign success (and how Qudini functionality helps): Cost per customer, attribution, tracking traffic, landing page tracking.



B) Download the appendix to the Guide: 

     https://docsend.com/view/ny2q4gyv844eb5ep


Contents of the appendix:

The appendix to the guide visually explains how to execute key concepts explained in the guide including: Google ads, Twitter ads and Facebook ads.

It also provides some initial keyword ideas to append your brand name and service offering to in google ads and SEO optimized content, in order to drive traffic to your offering.



3. Other Resources


A consolidation of the resources included above.


Content

Purpose

Store POS ideasA page with examples of in-store POS ideas to promote the option to book an appointment, join the virtual queue or to check-in for an online order.

Learn more about accepting appointments online

How to accept appointments from your website

This page explains how Qudini enables you to accept appointments from your website and suggested places on your website to include links to schedule appointments.

Page on our standard online appointment booking interface

A page explaining how our standard online appointment booking interface appears and works. (Link also referenced above).

API portal 

A page explaining how to link to, embed or rebuild our standard online appointment booking interface within your website. (Link also referenced above).




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